Legal and policy

Cookie Policy

What this website stores in your browser, why, and how to control it.

Last updated November 2, 2026

The short version

  • We store two small items in your browser: your choice in our cookie notice, and the language you pick (a first-party cookie).
  • Apart from those two items, nothing is stored unless you accept analytics, and we do not use advertising cookies or tracking across other websites.
  • We use analytics (Google Tag Manager). Unless you accept it in the cookie notice, it runs in a restricted mode: no analytics cookies are set and nothing is stored in your browser, although Google receives technical details such as your IP address. You can change your choice at any time with the Cookie settings link in the footer.
  • These items hold no personal information. The language cookie lasts one year; the choice note lasts until you clear your browser data.
  • You can clear or block what is stored at any time in your browser settings.

This summary is for convenience only. The full text below is what applies.

1. About this policy

This Cookie Policy explains what The Expedition Tours stores on your device when you visit our website, why we store it, and how you can control it. The Expedition Tours is a business name registered with BRELA in Tanzania (Business Name No. 717897), and our postal address is P.O. Box 7037, Arusha, Tanzania. We arrange safaris, Kilimanjaro climbs and Zanzibar holidays, and this website is where many of our guests first meet us.

We have written this policy in plain English because we believe you should be able to understand exactly what happens in your browser without needing a technical background. The honest summary is a short one: this website is deliberately very light on storage. We keep two small notes in your browser, one for your choice in our cookie notice and one for the language you pick, and analytics set cookies only if you accept them.

In this policy, 'we', 'us' and 'our' mean The Expedition Tours, and 'the website' means theexpeditiontourstz.com and its pages. 'You' means anyone who visits the website. If a word in this policy is unfamiliar, the glossary near the end explains it.

2. What cookies are

A cookie is a small text file that a website asks your browser to save on your computer, phone or tablet. When you return to that website, or move between its pages, your browser can send the cookie back. This lets a website recognise that the same browser is visiting again.

Cookies were invented to solve a simple problem: web pages have no memory of their own. Without some way of remembering, a shopping basket would empty every time you opened a new page, and a website could not keep you signed in. Today cookies are used for many purposes, from helpful ones such as remembering your language, to more intrusive ones such as following your activity across many different websites to build an advertising profile.

Cookies are often described by who sets them and how long they last. Session cookies disappear when you close your browser. Persistent cookies stay until they expire or you delete them. First-party cookies are set by the website you are visiting. Third-party cookies are set by another organisation whose content is embedded in that website.

3. Local storage and similar technologies

Cookies are not the only way a website can keep information in your browser. Modern browsers also offer local storage, session storage and other tools that let a website save small pieces of data on your device. Unlike a cookie, data held in local storage is not automatically sent to the website's server every time your browser requests a page. It stays on your device and is read only by the website's own code running in your browser.

Other technologies in the same family include web beacons or pixels (tiny invisible images used to count visits or measure advertising), device fingerprinting (combining technical details about your device to recognise it without storing anything) and software development kits inside mobile apps. Privacy law generally treats all of these in much the same way as cookies, because they can all be used to recognise you or your device.

When this policy says 'cookies', it therefore includes local storage and similar technologies, even where the item we store is technically not a cookie. This is important because our one stored item sits in local storage rather than in a cookie, and we want to be completely open about it.

4. What this website stores today

The table below lists everything this website stores in your browser. It is a complete list, not an example. If an item is not in this table, we do not store it.

The consent flag is set when you click 'Accept analytics' or 'Decline' on the cookie notice. It records only which of the two you chose. It holds no personal information: no name, no email address, no identifier that points to you, and no record of the pages you view.

NameWhere it is keptPurposeWhat it containsHow long it lasts
expedition_cookies_consentLocal storage in your browserRemembers that you have seen and dismissed the cookie notice, so that we do not show it to you again on every pageA simple flag showing the notice was dismissed. No personal informationUntil you clear your browser data

No cookies of our own

The website sets one cookie of its own: expedition_locale, which remembers the language you choose and lasts one year. There are no sign-in cookies, no basket cookies and no cookies that remember your pages or searches. Apart from that cookie and the consent flag, we place nothing on your device unless you accept analytics.

Why the consent flag is essential

Showing a notice every time you open a page would be irritating and would make the website harder to use. The flag lets us show the notice once and then step out of your way. Because it exists only to support the notice itself, and does nothing to identify or follow you, we treat it as strictly necessary for the website to work properly.

5. The categories of cookies explained

Cookies are usually grouped by what they do. The table below explains the four common categories and says plainly whether this website uses each of them. Knowing the categories helps you judge the notices you meet on other websites too.

CategoryWhat it doesExamples elsewhereDoes this website use it?
Essential (strictly necessary)Makes a website function, or remembers a choice you have asked it to remember. Websites usually do not need your permission for theseKeeping items in a basket, keeping you signed in, remembering that a notice was dismissedYes, in a minimal form: the expedition_cookies_consent flag in local storage
Preferences (functional)Remembers settings such as language, currency or region so that you do not have to choose againRemembering a chosen language or text sizeYes, one: the expedition_locale cookie, which remembers the language you chose for one year
Analytics (performance)Counts visitors and shows which pages are viewed, so the owner can see how a website is usedVisitor counters, page view reports, heat mapsCookies only if you accept it. If you decline, analytics run in a restricted mode with no cookies and no stored identifiers
Advertising (marketing)Builds a profile of your interests and shows you targeted advertisements, often across many websitesAdvertising network cookies, retargeting pixels, social media pixelsNo. We use no advertising or marketing technologies

6. First-party and third-party storage

A first-party item is set by the website you are visiting. A third-party item is set by someone else whose service is built into the page. The difference matters for privacy, because third-party items are the usual route by which activity is followed across different websites.

The consent flag and the language cookie are first-party: we set them, we read them, and they never leave your browser. Google Tag Manager and the analytics tools we run through it are third-party services: your browser contacts Google's servers on every page, and if you accept analytics they may also store cookies or similar data in your browser. We do not allow any third party to set cookies or store data on our behalf for advertising or tracking.

Third-party resources your browser loads

Even without cookies, a web page is often assembled from several sources. When you open this website, your browser retrieves some resources from other organisations, and those organisations can see technical information such as your IP address, because that is how any request over the internet works.

  • Fonts from Google Fonts. The typefaces used on our pages are delivered by Google, so your browser contacts Google's servers to download them.
  • Delivery through Cloudflare. Cloudflare is the network that delivers our website to you quickly and securely. Requests to our site pass through its servers.
  • Email delivery service. When you send us an enquiry through a form, the message is passed to us by email using an email delivery service.
  • Google Tag Manager. It loads the analytics tools we use, so your browser contacts Google's servers on every page and Google can see technical details such as your IP address. Without your consent, no analytics cookies are set.

What this means for you

These providers act as part of the technical infrastructure that makes the website load. We do not use them to profile you or to show you advertising. Each provider has its own privacy practices, which you can read on its own website.

7. Analytics and tracking

Our principle is simple: we should collect only what we need to serve you, and we should be open about it. A guest planning a safari or a Kilimanjaro climb is trusting us with an important and often costly decision. That trust is not helped by a website that quietly watches visitors.

For that reason, analytics cookies are set only with your permission, and the website does not use advertising technologies, social media pixels, session replay tools (which record how a visitor moves a mouse and types on a page) or any tracking across other websites. We do not build profiles of visitors, and we do not sell or share browsing information with advertisers.

If you accept analytics, we see in aggregate which pages are visited and how the site performs, so that we can improve it. If you decline, analytics run in a restricted mode without cookies, so we only get limited, anonymous counts, and we rely on conversations with our guests and the feedback they choose to give us.

9. How to change your mind or withdraw

You can remove the consent flag at any time. Doing so will simply cause the cookie notice to appear again the next time you visit, which gives you the chance to read it afresh. You can also change your choice at any time with the 'Cookie settings' link in the footer of every page.

To remove it, clear the site data for this website in your browser. The steps for common browsers are set out in the next section. You can also use your browser's private or incognito mode, in which stored data is normally discarded when you close the window.

Because we use nothing else, the 'Cookie settings' link is the only setting to change. There is no account to close and no other preference centre to visit.

10. How to manage and delete stored data

Every major browser lets you see, block and delete cookies and site data. The table below gives the general route in popular browsers. Browser makers change their menus from time to time, so the exact wording may differ on your version. If you cannot find a setting, use the search box in your browser's settings, or visit the browser's help pages.

Look for the option called 'Site data', 'Cookies and site data' or 'Website data', because local storage is normally listed together with cookies there. Clearing all site data removes the data of every website, not only ours, so you may be signed out of other services. Deleting only the entry for this website is the gentler choice.

BrowserGeneral steps
Google ChromeOpen the three dot menu, choose Settings, then Privacy and security, then Third-party cookies or Cookies and other site data. Use 'See all site data and permissions' to find this website and delete its data
Apple Safari (Mac)Open the Safari menu, choose Settings (or Preferences), then Privacy. Select 'Manage Website Data', search for this website and choose Remove
Mozilla FirefoxOpen the menu, choose Settings, then Privacy and Security. Under 'Cookies and Site Data', choose 'Manage Data', search for this website and choose 'Remove Selected'
Microsoft EdgeOpen the three dot menu, choose Settings, then Cookies and site permissions, then 'Manage and delete cookies and site data'. Choose 'See all cookies and site data' to find and remove this website
iPhone and iPad (Safari)Open the Settings app, scroll to Safari, then choose Advanced and Website Data. Search for this website and swipe to delete, or choose Clear History and Website Data
Android (Chrome)Open Chrome, tap the three dot menu, then Settings, then Privacy and security. Choose 'Delete browsing data', select 'Cookies and site data' and confirm

11. What happens if you block or delete storage

Blocking or deleting what this website stores will not stop you reading our pages, requesting a quote or contacting us. The only visible effect is that the cookie notice will appear again, because the website will no longer remember that you dismissed it.

On other websites the effects of blocking can be more significant. You may be signed out, lose items in a basket, or have to re-enter settings. If you choose to block storage across your whole browser, it is worth knowing that some sites may not work as you expect.

12. Do Not Track and Global Privacy Control

Some browsers can send a signal with each request to say that you do not wish to be tracked. Two are common. Do Not Track (DNT) is an older, widely supported setting. Global Privacy Control (GPC) is a newer signal designed to carry a clear opt-out request that some privacy laws recognise.

Analytics cookies are set only if you accept them in the cookie notice, and the website does not follow you across other websites. We respect these signals in spirit: whether or not your browser sends one, we do not build advertising profiles or sell your browsing data. If you prefer, decline analytics in the cookie notice, or change your choice with the 'Cookie settings' link in the footer.

13. Links to other websites

Our pages contain links to other places, including WhatsApp, which many guests use to message us, and other websites such as destination information pages. When you follow a link, you leave our website, and the other site may use its own cookies and similar technologies.

We do not control those sites and are not responsible for their practices. Please read their cookie and privacy policies before you share information with them. Opening WhatsApp, for example, is governed by WhatsApp's own terms and policies.

14. Children

This website is intended for adults planning travel. It is not aimed at children, and we do not knowingly collect information from them. The single item we store does not identify anyone, including a child. If you are a parent or guardian and have a concern about information relating to a child, please write to us using the details below and we will help.

16. If we change what we use in future

We may one day wish to understand our website better, for example to see which pages are most helpful. If we decide to do this, we will follow a clear process before anything is switched on.

  • We will update this Cookie Policy first, listing each new item, its purpose, who provides it and how long it lasts.
  • Where the law requires your permission, we will ask for it through a clear notice, and the website will work whether or not you agree.
  • We will choose privacy-respecting options where we can, and avoid anything that follows you across other websites.
  • We will change the date at the top of the policy, and describe the change in the section on changes below.

17. A short glossary

These plain definitions may help you read this policy and similar notices elsewhere.

  • Browser: the program you use to view websites, such as Chrome, Safari, Firefox or Edge.
  • Cookie: a small text file a website asks your browser to save.
  • Local storage: a browser feature that lets a website save small pieces of data on your device.
  • Consent flag: a simple marker saying you have dismissed our cookie notice.
  • First-party: set by the website you are visiting.
  • Third-party: set by another organisation whose content appears in the page.
  • Analytics: tools that count and measure how visitors use a website.
  • Pixel: a tiny, usually invisible image used to count visits or measure advertising.
  • Session replay: software that records a visitor's movements on a page so that they can be played back.
  • IP address: the number that identifies your internet connection to the sites you visit.

18. Frequently asked questions

Do you use cookies?

Not unless you accept analytics, apart from the expedition_locale cookie that remembers your language. We also keep one small item, the expedition_cookies_consent flag, in your browser's local storage to remember your choice. If you accept analytics, Google Tag Manager and the analytics tools we run through it may also store cookies.

Does the website track me?

Not across websites. Analytics measure how the site is used, in aggregate: with cookies if you accept, in a restricted mode without cookies if you decline. We use no advertising, social media pixels, session replay or tracking across other websites.

Is the stored flag personal information?

No. It records only that the notice was dismissed. It contains no name, email address or identifier, and nothing in it relates to the pages you visit.

Why do I still see the notice?

The notice returns if you have not clicked 'Accept analytics' or 'Decline', if you cleared your browser data, or if you are using a private window that discards data when closed. It also appears if your browser blocks local storage, because the website cannot then remember your choice.

Can I use the website without accepting anything?

Yes. You can read every page and contact us whether or not you click the button.

Will you tell me if this changes?

Yes. We will update this policy before adding anything new, and we will ask for permission where the law requires it.

19. Questions and contact

If you have a question about this policy, or about what the website stores, please contact us. We will reply as soon as we reasonably can.

  • The Expedition Tours, a business name registered with BRELA, Business Name No. 717897
  • Postal address: P.O. Box 7037, Arusha, Tanzania
  • Email: info@theexpeditiontourstz.com

20. Changes to this policy

We may update this Cookie Policy from time to time, for example if we change what the website stores, if the law changes, or if we want to explain something more clearly. When we make a change, we will update the policy on this page and show the revised version. If a change is significant, we will take extra steps to bring it to your attention, such as showing the cookie notice again.

We encourage you to look at this page now and then. Your continued use of the website after a change means you have had the chance to read the updated policy, but where the law requires your permission for a new use, we will ask for it rather than assume it.

Before you book

Explore the trips behind these terms

Browse our safaris and climbs, see where you would stay, and read the guides that help you plan.

Guides from the journal

Questions about this page?

We are happy to explain

If anything here is unclear, or you would like to talk through it before booking, write to us and a real person will reply.

The Expedition Tours · Registered with BRELA, Business Name No. 717897 · TIN 139-056-574 · P.O. Box 7037, Arusha, Tanzania